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Have You Added Sub-Keywords to Your Site?

How many of you make a concerted effort to ensure that you have the right keywords in each of your articles? I’m not even referring to keyword stuffing in your content, metatags, titles, headings, and so forth. I’m talking about just using the right keywords when appropriate, using good anchor text (inbound links and deep links), and perhaps even using a plugin like All-in-one SEO or Platinum SEO. Almost everyone who makes an effort to do just a little SEO research realizes that keywords cannot be completely ignored. I don’t worry about keyword density (you probably shouldn’t either!) but I do make sure that I use relevant words and phrases within the proper context. Much of this happens organically but if you’re not used to writing, using keywords when appropriate might not come naturally to you. 
<h2>Short history of keyword usage</h2>Back in the day, say circa 1995, you could actually target “handbags”. In the process, you’ll include other keywords in your article like “pocketbooks” and “purses” and you can get away with it since it was internet infancy. 
So by 2000, people realized that those terms were too broad and it made more sense to use keywords for your specific niche. You could use more targeted keywords that was relevant to your geography like “handbags in new york” or those that are relevant to your products like “coach purses” or “fendi bags”. 
But then even niches became ultra-competitive. It got so crazy that about five years later, around 2005, sub-niches were all the rage. That’s when niches got so over-crowded that people were using things like “imitation coach purses” and “real fendi bags” (BTW, you couldn’t use “genuine” because people can’t spell it!). 
Today, if you do some of those sub-niche searches, you’ll find that even they return hundreds of thousands of results! So what can you do? This is where sub-keywords come into play. 
<h2>Using sub-keywords is easy as pie</h2>I have to wonder why new sites today even bother with keywords like “handbags”. Obviously it has a lot to do with ignorance but it seems that many of us have big egos and we think we can actually get on the first page of Google for “pocketbooks” by sheer dumb luck and a little bit of effort. 
Well, the good news is that it’s never too late to update your keywords or at least start writing content that uses sub-keywords. Let me give you a few common ones: 
<ul><li>How to</li>
<li>Tips</li>
<li>Help</li>
<li>Free shipping</li>
<li>Buy</li>
</ul>Essentially, you’re just using generic add-on words to enhance the types of searches that potential visitors might use. 
Bear in mind that many of these are already near saturation but if you’re looking for a keyword edge and don’t want to deviate too much from what you’re already positioning your site for, then adding some of these would make total sense. Something like “coach pocketbooks free shipping” or “how to spot fake handbags” could shoot you right up the search results pages pretty fast. Just make sure that when you lace your articles with these sub-keywords and phrases that they are actually relevant to the rest of your content. 
What sub-keywords can you come up with that could help your site?

Have You Added Sub-Keywords to Your Site?

How many of you make a concerted effort to ensure that you have the right keywords in each of your articles? I’m not even referring to k...

The Importance of Backlinks

If you have study <acronym title="Search Engine Optimization">SEO</acronym>, or read about it on the internet, you have come across term “backlink” at least once – it’s for sure! Backlinks are very important for proper <acronym title="Search Engine Optimization">SEO</acronym> score for your web sites or blogs. Backlinks are the links that are directed to your web site. Also called Inbound links. The number of these links (which targets to your web site) indicate your site popularity and increase your <acronym title="Search Engine Results Page">SERP</acronym> positions! 
 
Backlinks are very important for your SEO, specially because some search engines (specially Google), gives more credit to web sites which have higher number of quality backlinks. This gives you better positions in search engines, and may improve your traffic drastically! When most modern search engines crawls your web site, they calculate the relevance of a site to a keyword, they also consider number of quality inbound (backlinks) links to that web site. 
<h4>Quality Backlinks</h4>There are two main types of backlinks to your web site<ins style="border: none; display: inline-table; height: 280px; margin: 0; padding: 0; position: relative; visibility: visible; width: 336px;"><ins id="aswift_2_anchor" style="border: none; display: block; height: 280px; margin: 0; padding: 0; position: relative; visibility: visible; width: 336px;"></ins></ins> 
<ol><li>One way backlinks – This type of backlinks gives you more quality potential and much better results than second type. One-way backlinks are links that point to your web site from other web sites that are not included into your web site or blog.</li>
<li>Reciprocal backlinks – This type of backlinks is not popular these days. Search engines doesn’t care about these links like they do before 5 years. I’d recommend you to concentrate to one-way backlinks which would give you much better results and functionality!</li>
</ol><h4>How to get One Way Backlinks ?</h4>Creating one-way backlinks to your web site, guarantees you better search engine positions and your link popularity, which gives you much better and quality visitors mainly from search engines to your web site or blog. The main question is how to force others to link to your web site. 
The best possible way is to keep your website filled with quality and unique contents regularly. When some webmaster or blogger comes to your website, and read something helpful, they would probably linkback to your web site in their post or home pages. 
This procedure and process takes much more time than other link building techniques, but once you get better traffic through your web site, it will drastically improve your rating and one-way quality links to your pages. For this technique, you need to have patience and let the nature to do the job! I will write about these links more in my next posts, so stay tuned!

The Importance of Backlinks

If you have study SEO , or read about it on the internet , you have come across term “backlink” at least once – it’s for sure! Backlinks a...

Have You Added Sub-Keywords to Your Site?

The Importance of Backlinks

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