Just Dance Hrithik Roshan : Innovation at its best!

<div class="jd_para"><strong> The stage is set to dazzle viewers with the best in dancing talent, featuring a show-stopping Bollywood heartthrob, and skillful moves that will leave you breathless. Hold on to your sofas, Maruti Suzuki presents, "<em>Just Dance</em>", powered by Cadbury Bournvita, starting June 18th, every Saturday & Sunday at 9pm.</strong></div><table border="0" cellpadding="0" cellspacing="0"><tbody> <tr id="tdmorelinks"> <td class="jd_para" valign="top"><br /> </td> </tr> <tr><td class="jd_para" valign="top"> <div style="line-height: 16px; margin-right: 10px; text-align: justify; width: 615px;"><img align="left" alt="" border="0" height="350" hspace="15" src="http://admin.starplus.in/ImageFiles/Image/350x250_hrithik1.jpg" vspace="15" width="250" /><br /> Starring the God of Dance, Hrithik Roshan, “<em>JUST DANCE</em>” is the ultimate Dance Reality Show from the STAR India network. In a bold move that demonstrates Star India’s confidence in the property -<em> Just Dance</em> will be simulcast in HSM markets on Star Plus, Star Pravah and Star One, and will have a deferred telecast in the South channels Asianet and Star Vijay.<br /> Sanjay Gupta COO Star India said: "With this bold move, <em>Just Dance</em> will transcend language and geography, and provide differentiated content for consumers. It will offer advertisers an unparalleled opportunity to maximize reach and unlock value. This is a significant initiative towards monetizing the pan India power of the Star brand and showcasing its content on a platform larger than anyone else."<br /> What makes <em>Just Dance</em> different? In <em>JUST DANCE,</em> the best of dance talent has been chosen following a series of global auditions in cities from New York to Kolkata, giving dance aficionados their chance to make their ultimate dream come true - to match their steps with Hrithik himself. In a stupendous response to the auditions that covered 30,000 contestants, 52 contestants were selected to rock the “<em>Just Dance”</em> stage. They will showcase their unique dance moves to ace choreographers, Farah Khan and Vaibhavi Merchant along with Hrithik Roshan himself. Internationally acclaimed choreographers have also been invited to contribute the cream of their skills in training the contestants: Terence Lewis in Contemporary Dance, Saroj Khan in Indian, and Michelle Johnston in International Choreography. The show emphasizes quality over quantity. The drama quotient will be heightened with the spirit of competition. The dancers’ intense training and Hrithik’s personal involvement will push them to transform from dancers to performing stars!<br /> Besides being the ultimate dance reality show platform, “<em>Just Dance</em>” will result in the emergence of the Ultimate Indian Dance Champion, the most talented of them all, who will be crowned the winner and given the opportunity to dance with Hrithik in a unique platform and awarded Rs 1 crore in cash and a Swift from Maruti Suzuki.<br /> STAR India has created several touch points for viewers with an innovative and disruptive Marketing Campaign that includes four music videos, several digital initiatives and many more that will help establish a direct connect with the target audience. Star India has executed a never seen before marketing innovation that allows viewers to dance with Hrithik and share the same screen through a unique “augmented reality” innovation that allows Hrithik’s fans in Mumbai, Delhi & Lucknow malls to ‘be’ in the same space as Hrithik, stand next to him and match their dance moves to his.<br /> Ace choreographer and <em>Just Dance </em>judge Vaibhavi Merchant invited those present at the first look of <em>Just Dance</em> held in Mumbai yesterday to try out “augmented reality” innovation. Vaibhavi challenged the audience to match steps with a virtual image of Hrithik Roshan through“augmented reality” . While one dancer impressed Vaibhavi, she literally pushed another off the stage as she was horrified by his steps. This left everyone in splits and had everyone amazed by this new innovation.<br /> “This type of marketing innovation has never been done before for any show on television – where the focus has been on selling a show – we have moved it to creating an experience,” said Sanjay Gupta COO Star India.<br /> The other <em>JUST DANCE</em> innovations include digital engagement properties – a “I Just Danced” competition on the web where the winner will be invited on the sets of <em>Just Dance</em>, the release of 4 music videos that immortalize dance in a way never been done before and many more that will be unleashed through the campaign.</div></td></tr> </tbody></table>

Just Dance Hrithik Roshan : Innovation at its best!

The stage is set to dazzle viewers with the best in dancing talent, featuring a show-stopping Bollywood heartthrob, and skillful moves th...

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Vaibhavi amazed by Just Dance

<div class="jd_para"><strong> Vaibhavi Merchant is the name synonymous with hit numbers like<em> Aivayi Aiyavi Lut Gaya, Crazy Kiya Re, Kajra Re</em> and she admits to have lost her heart to the reality show that she is judging on STAR Plus- <em>Just Dance</em>. Read on as Vaibhavi reveals some exciting details about the show and the experience of co-judging it with Hrithik and Farah.</strong></div><table border="0" cellpadding="0" cellspacing="0"><tbody> <tr id="tdmorelinks"> <td class="jd_para" valign="top"><br /> </td> </tr> <tr><td class="jd_para" valign="top"> <div style="line-height: 16px; margin-right: 10px; text-align: justify; width: 615px;"><strong><img align="left" alt="" height="350" hspace="15" src="http://admin.starplus.in/ImageFiles/Image/JUNE%202011/17-06vaibahvi-merchant.jpg" vspace="15" width="250" />How has the <em>Just Dance </em>experience been?</strong><br /> STAR Plus is raising the bar with a show like <em>Just Dance</em>. It is as good as an international reality show. I have judged reality shows before and so has Farah and I am sure she will agree that we have never seen such talent before.<br /> <strong>Tell us about the contestants?</strong><br /> I have to say every contestant is a fan of Hrithik Roshan . The passion that they have shown is amazing. I would like to thank the contestants and say Hats off to SOL productions. No one has got such a platform before and it has all been possible because of STAR.<br /> <strong>What is your view about the training that the contestants of<em> Just Dance</em> have received?</strong><br /> The contestants have international trainers to take them to a certain level. The trainers have raised the level of the show by ten times compared to other dance reality shows. We have chosen the best of the best and are now taking them further.<br /> <strong>How has Hrithik been as a judge?</strong><br /> He is the sweetest, most courteous and kindest judge. He cried every time a contestant was eliminated.. Had it been in his hands he would have selected all the 30 thousand contestants.<br /> <strong>Tell us about your rapport with Farah?</strong><br /> Farah and I have rocking chemistry that you will see in the show.<br /> Do not miss <em>Just Dance</em> June 18 onwards, every Saturday-Sunday at 9 pm.</div></td></tr> </tbody></table>

Vaibhavi amazed by Just Dance

Vaibhavi Merchant is the name synonymous with hit numbers like Aivayi Aiyavi Lut Gaya, Crazy Kiya Re, Kajra Re and she admits to have los...

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Just Dance opens to an amazing response! Hrithik Roshan

We have to say the first two episodes were nothing less than impressive. Superstar Hrithik Roshan was the USP of the show undoubtedly and his much awaited entry on the small screen was stunning. He landed on the telly screens of millions with a bang, he danced his way into their hearts on a rocking performance on a medley of his hit numbers, including the <em>Just Dance</em> theme song. No wonder the act was superbly entertaining. <br /> This dance extravaganza was a super duper hit on the channel's official website too. The web premiere of <em>Just Dance</em> garnered lakhs of views and the response from the viewers for the first look of the show was terrific. There was also a 'Watch and Win' contest in store for viewers that took the excitement to a different level altogether. During the web premier of <em>Just dance, </em>viewers surged to check out Hrithik Roshan's debut on the small screen and showered the show and Hrithik with praise. When the God of dance Hrithik showed off his groovy moves, fans from all over the world logged in to watch him. While numerous messages poured in, most gushed over Hrthik and his phenomenal presence. Onlymily said, "Watching @JustDance_India 1word waoooo.HR rocksss," while ishellym posted, "All Thanks 4m d core of my heart for bringin d show in front of the world..hat's off. Speechless, Highly obliged & Proud.” Sagar Kamalakar claimed, “HR rocks. sab kuch bhulake just dance yaar,” Sadhna Kushwaha voiced, “varun n mehar r realy so rock in dis show.” Raj Verma felt, “this show is the biggest show in telivigion,” Sanjib Hazra said, “dis show is rockkking,” Arnob Roy Shaon added, “Biggest show!”<br /> As the first two episodes introduced the judges and were all about the auditions in Delhi and Kolkata, we saw hordes of people lining up, mostly to meet and greet Hrithik. Contestants put on their dancing shoes all set to win the audition round and the coveted HR bracelet. The ones that stood out and deserve a special mention are Meher Malik, who wowed the judges Vaibhavi Merchant and Farah Khan as well as the crew of <em>Just Dance </em>who could not stop themselves from cheering for her. Meher performed a belly dancing act and as Vaibahavi rightly said, “It seemed like her belly was a separate person and had a life of its own.” Tomboy Anjana shook a leg to Justin Bieber’s number as well as to Govinda’s song. Although she did not win the HR bracelet she proved that she was a complete entertainer. Soumita, another participant performed a fusion of Kathak and contemporary with her imitation of a peacock which was commendable. Azghar’s act, an amalgamation of the styles of various actors was totally paisa vasool. Sonali performed a Kathak dance in spite of a fractured hand and Dinanath, the fruit seller, excelled in a hip-hop style. All of the above contestants had inspiring stories to share and proved their passion for dance.<br /> What made the show even more interesting were the encouraging messages that Hrithik had for each city, which is an excellent way to connect with the contestants. The show also had clips of Hrithik answering some questions posed by the contestants which gave the viewers some little known information about their favourite star. Another aspect that makes the show extremely watchable is the rapport between judges Farah and Vaibhavi, as they successfully keep the mood light with their jokes and comments. At one point, they even took to the stage and danced in an absolutely carefree manner. However, when it came to judging the contestants, they got serious and did not mince words as they commented on the intricate details of the performances. Host Ayushman Khurana was his usual funny and witty self.<br /> If we had to point out one change we hope for in the future episodes, it would be to see more of Hrithik Roshan. His much awaited entry into television has finally happened and it would be great if we get to see more of him rather than in few segments. But guess, we will have to wait for the actual competition to start. However, we are sure you agree that it will be worth the wait, won’t it?

Just Dance opens to an amazing response! Hrithik Roshan

We have to say the first two episodes were nothing less than impressive. Superstar Hrithik Roshan was the USP of the show undoubtedly and h...

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